Rebecca Odes was born in West Orange in New Jersey, USA. She earned a bachelor of arts degree from Vassar College, studied art at the School of the Art Institute of Chicago and holds a master's degree from the Interactive Telecommunications Program at New York University. In 1996, she co-founded gURL.com, the first major website for young women. She is the co-author of four books for women and girls, including the bestselling life-guide Deal With It!. In 2013, Odes co-founded Wifey.tv to create and curate media by and for women.