who will change the way
you see the world
200 Women is a book and exhibition inspired by a belief that you can’t empower women without listening to their stories. Our subsequent idea was to persuade two hundred women in different parts of the world - whether they be rich or poor, black or white, educated or uneducated, famous or unknown - to sit or stand in front of a plain sheet of fabric and to be photographed and filmed while answering five fundamental questions.
Our goal was not to make a book about just successful and powerful women; those stories are important, but we wanted diversity, and above all, authenticity. Two hundred 'real women', with 'real stories'.
Josefine Cox was born in Marburg, Germany. She holds a degree in international business management from Cardiff University. She has been working in the field of corporate, product and service design solutions for more than fifteen years, and taught communication and design thinking processes at the Institute for Marketing and Communication. In 2015, Cox co-founded Musik Bewegt – meaning 'music moves' – an online donation platform through which musicians can gather support for their social endeavours and not-for-profit activities. Cox is managing director of Musik Bewegt and runs a small design consultancy.